Social media allows for connections with people among their community and across the world. People who you may never have met can connect using the various platforms of social media. These different avenues of connections give people a voice they have never had before. To be able to give feedback in an effortless way, to be able to easily share your experience with others like you, this is a great way to build yourself a community of people with like interests.
For the company this allows them to see what people are saying, to get feedback that they probably would never have gotten without social media. This gives not only the audience a voice but it gives the company a voice that can interact, listen, and connect with their patrons better. These interactions build a strong relationship with patrons and this reinforces your brand in their minds.
Social Media seems to be what everyone is talking about lately. Most companies have already started and matured in their use of social media. As I said in a previous post, most theaters are late to the game and have a long way to go before they are fully utilizing the potential that social media can give them. It is a highly cost effective way to spread the word about your company or the shows that you may produce or bring into your venue. Anyone from your local community theater to Broadway itself can do this and you can have equal access to potential customers.
If you utilize your social media platforms correctly and give out pertinent and useful information then you can create new opportunities and reach people that you might not have gotten with traditional marketing strategies. What I love the most about social media is when companies specifically theaters or shows share behind the scenes content. Such as tweeting a picture from backstage or sharing a video from the cast. These things make me feel more connected to them and I continue to follow and check in with them for more content.
More than anything else, using social media brings in a whole new generation of viewers that you cannot easily reach through advertising in newspapers, on radios, or other platforms. This generation is all about connection and instant information. Using things like twitter, facebook, instagram, and any other platform you think applies to your business allows you to share about your business, promote your products, and remain present in your customers minds.
For the company this allows them to see what people are saying, to get feedback that they probably would never have gotten without social media. This gives not only the audience a voice but it gives the company a voice that can interact, listen, and connect with their patrons better. These interactions build a strong relationship with patrons and this reinforces your brand in their minds.
Social Media seems to be what everyone is talking about lately. Most companies have already started and matured in their use of social media. As I said in a previous post, most theaters are late to the game and have a long way to go before they are fully utilizing the potential that social media can give them. It is a highly cost effective way to spread the word about your company or the shows that you may produce or bring into your venue. Anyone from your local community theater to Broadway itself can do this and you can have equal access to potential customers.
If you utilize your social media platforms correctly and give out pertinent and useful information then you can create new opportunities and reach people that you might not have gotten with traditional marketing strategies. What I love the most about social media is when companies specifically theaters or shows share behind the scenes content. Such as tweeting a picture from backstage or sharing a video from the cast. These things make me feel more connected to them and I continue to follow and check in with them for more content.
More than anything else, using social media brings in a whole new generation of viewers that you cannot easily reach through advertising in newspapers, on radios, or other platforms. This generation is all about connection and instant information. Using things like twitter, facebook, instagram, and any other platform you think applies to your business allows you to share about your business, promote your products, and remain present in your customers minds.
Thanks for reading!
-PerformingArtsPatron
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